The year 2020 will mark three major demographic milestones that will shape social and economic trends throughout the country:

Baby Boomers Over 60: Long the primary force in defining American culture, the last of the Boomers will begin turning 60. Unlike previous generations, Boomers are expected to continue working, start second careers and indulge themselves in leisure activities. The number of people in the over 60 age group will double to 70 million by 2020.

X Generation in Their Prime: Known as the “Lost Generation” or defined as "Urban Tribes" the X’ers will enter senior positions in business, elected offices in their communities and be involved in raising families. Though fewer in numbers than other generations, they sparked the interest in movement back to downtown environments. They also led the movement for changes in work space, later marriage, group activities.  This is the "Friends" generation.

Millennials Come of Age: Born from 1980 on as children of the Baby Boomers and the early X’ers this generation is often known as the “protected” generation, i.e. Baby on Board, Just Say No, etc. Raised during a time of no war, economic prosperity and access to unprecedented amounts of information through technology this generation will be a major social and economic force, and are likely to be the most traditional and conservative in generations.