VIBRANCY IS CREATED by a continuum of social experiences and encounters in a hospitality zone, enhanced when the “street becomes a venue” with outdoor dining, buskers and vendors.

ENTERTAINMENT is measured by current social options (e.g. dining, live entertainment), mix of clientele, systems for promotion, and retention of talent. Factors to consider are number of venues, combined number of seats available, hours and economic impact.

 

PUBLIC SPACE is evaluated by systems in place for outdoor dining, street performers, food vendors, sidewalk capacity, festivals, art walks, music walks and integration with established venues.

QUESTIONS TO EVALUATE YOUR CITY'S VIBRANCY

  • Does your city meet the social experience needs of your residents and visitors?
  • Are there social opportunities available during the day, evening and late-night?
  • What is your city's specialty? Music? Culinary? Craft Beverages? Events? Buskers?
  • How are demographics changing demands for nighttime social experiences?
  • Does your city have a formal plan for becoming a sociable city?
  • Is there support for creative talent such as musicians, chefs, mixologists, service?
  • How many venues offer live entertainment?

 

 

CRITICAL STAKEHOLDERS FOR EFFECTIVE VIBRANCY ACTION TEAMS

Truly vibrant cities maintain social activity at all times of day, evening and late at night.

But vibrancy requires work. It takes systems to support venues, nurture performers and provide opportunities for entrepreneurs to showcase their talent.

  • Patron Representatives by Lifestyle Stages
  • Venue Owners and Associations
  • Arts, Culture, Event Experts
  • Musicians and Advocates
  • Public Space Planners and Management
  • Street Vendors and Performers
  • Dining and Entertainment Marketing and Media

RESPONSIBLE HOSPITALITY INSTITUTE

831.469.3396

RHI is a nonprofit organization founded in 1983 with a mission to assist
businesses and communities to plan safe and vibrant places to socialize.

©2017 Responsible Hospitality Institute